Kotler started teaching marketing in 1962 at the Kellogg School of Management, Northwestern University. Philip Kotler: Marketing, Chicago Humanities Festival, 57:30, Kotler starts speaking at 3:30 He did a year of postdoctoral work in mathematics at Harvard University (1960) and in behavioral science at the University of Chicago (1961).
He studied under three Nobel Laureates in Economic Science: Milton Friedman, Paul Samuelson, and Robert Solow. : 12 He studied at DePaul University for two years and was accepted without a bachelor's degree into the Master's program at the University of Chicago (1953) and his PhD at Massachusetts Institute of Technology (1956), earning both degrees in economics. He published Confronting Capitalism: Real Solutions for a Troubled Economic System in 2015, Democracy in Decline: Rebuilding its Future in 2016, "Advancing the Common Good" in 2019, and Brand Activism: From Purpose to Action in 2018.īoth of Kotler's parents, Betty and Maurice, emigrated in 1917 from Russian Empire (currently territory of Ukraine) and settled in Chicago, where Kotler was born on May 27, 1931. Kotler's latest work focuses on economic justice and the shortcomings of capitalism. He also developed the concepts of "prosumers," "atmospherics," and "societal marketing." He is regarded as,"The Father of Modern Marketing" by many scholars.
He also created the concept of "demarketing" to aid in the task of reducing the level of demand. Kotler helped create the field of social marketing that focuses on helping individuals and groups modify their behaviors toward healthier and safer living styles. Kotler describes strategic marketing as serving as "the link between society's needs and its pattern of industrial response." He is the author of over 80 books, including Marketing Management, Principles of Marketing, Kotler on Marketing, Marketing Insights from A to Z, Marketing 4.0, Marketing Places, Marketing of Nations, Chaotics, Market Your Way to Growth, Winning Global Markets, Strategic Marketing for Health Care Organizations, Social Marketing, Social Media Marketing, My Adventures in Marketing, Up and Out of Poverty, and Winning at Innovation. He is known for popularizing the definition of marketing mix. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University (1962-2018). Philip Kotler (born May 27, 1931) is an American marketing author, consultant, and professor the S. Author, Marketing Professor, Economist and Consultant